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UBISOFT 
THE CREW

Even Dream Cars Have A Dream

For the highly anticipated release of The Crew Motorfest, the third iteration of The Crew game series, its global action-driving game franchise, Ubisoft turned to Sid Lee Paris to create a campaign that would catch the eye of gamers, car lovers and anyone missing the thrill of driving the world over.
Do you remember the feeling that overcomes you as you switch gears? The thrill of acceleration? The feel of the engine’s power going its maximum?  Today, with more regulations than ever before and the rise of autonomous cars, the thrill of driving is at risk of gradually disappearing from our daily lives.






BEHIND THE SCENE

STEPHANE SOUSSAN


Hello! I’m Stephane Soussan, known to many as Souss, an Art Director with a deep passion for graphic design, visual storytelling, and craftsmanship.

With more than 20 years of experience in advertising agencies, I’ve designed and produced film, print, digital, and integrated campaigns for international brands. I’ve developed visual identities, shaped creative concepts, and collaborated closely with creative, production, and multidisciplinary teams to bring ideas to life—from the first idea to the final execution.


Since January 2026, I’ve also been the co-founder of Studio Nueve, a physical space in Paris built around football culture and its connections with design, photography, fashion, and contemporary culture. Studio Nueve brings together three complementary activities: a coffee shop; a curated retail and cultural space dedicated to football shirts, photography, books, and other objects; and a design studio working with brands on branding, creative direction, design, and marketing strategy.

Through Studio Nueve, I’m exploring football not only as a sport, but as a powerful cultural and creative territory. It’s a space where my different interests and areas of expertise come together—design, branding, culture, storytelling, strategy, and craftsmanship.

XP

Co-founder & CD at Studio Nueve
ECD at Sid Lee Paris / 2021 . 2024
CD at Sid Lee Paris / 2015 . 2021
AD senior at Sid Lee Paris / 2010 . 2015
AD at DDB Paris / 2005 . 2010
AD at Rapp Collins / 2002 . 2005
AD at Tribal DDB / 2000 . 2002
AD at DDB Interactive / 1999 . 2000