CHALLENGE
To highlight Assassin Creed Unity’s latest product feature:
the first Assassin game conceived for cooperative multiplayer gameplaySOLUTION

The trailer of this latest chapter does not just stage one hero: it features thousands of them. The 1430 most avatars with the most likes got the chance to integrate an epic trailer, directed by Joseph Kosinski (Tron, Oblivion…) and aired on Tv channels and cinemas worldwide. An interactive version of the film enabled online users to pause the video at any time and find their own avatar or one created by a friend. A few lucky fans even got the surprise to find their avatars posted on billboards in the walls of their cities, in the press, as well as on the covers of limited editions of the game.RESULTS

The most visited Assassins website in the history of the franchise. 200 000 Assassins created on the website over the course of two weeks. The 1430 Assassins selected for the gilm generated more than 300 000 shares and 2 500 000 visits on the website in 4 weeks, accounting for 57 000 000 viewed pages. The french version of the TVC was seen more than 2 000 000 times in less than two weeks on Youtube before being launched internationally.

STEPHANE SOUSSAN


Hello! I’m Stephane Soussan, known to many as Souss, an Art Director with a deep passion for graphic design, visual storytelling, and craftsmanship.

With more than 20 years of experience in advertising agencies, I’ve designed and produced film, print, digital, and integrated campaigns for international brands. I’ve developed visual identities, shaped creative concepts, and collaborated closely with creative, production, and multidisciplinary teams to bring ideas to life—from the first idea to the final execution.


Since January 2026, I’ve also been the co-founder of Studio Nueve, a physical space in Paris built around football culture and its connections with design, photography, fashion, and contemporary culture. Studio Nueve brings together three complementary activities: a coffee shop; a curated retail and cultural space dedicated to football shirts, photography, books, and other objects; and a design studio working with brands on branding, creative direction, design, and marketing strategy.

Through Studio Nueve, I’m exploring football not only as a sport, but as a powerful cultural and creative territory. It’s a space where my different interests and areas of expertise come together—design, branding, culture, storytelling, strategy, and craftsmanship.

XP

Co-founder & CD at Studio Nueve
ECD at Sid Lee Paris / 2021 . 2024
CD at Sid Lee Paris / 2015 . 2021
AD senior at Sid Lee Paris / 2010 . 2015
AD at DDB Paris / 2005 . 2010
AD at Rapp Collins / 2002 . 2005
AD at Tribal DDB / 2000 . 2002
AD at DDB Interactive / 1999 . 2000