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WC26: One match, one poster

Artistic Direction

Why just post the fixtures when you can create your own visual language?Throughout the World Cup, we designed a unique poster for every match screened at Nueve, giving each fixture its own creative interpretation.Rather than simply using the official tournament graphics, we played with the teams, the matchups and the visual codes surrounding them — creating a series that reflected our take on the competition.All designed in-house by Stephane Soussan, each poster became a small creative exercise around the game itself.One match, one poster, one creative interpretation.






 

STEPHANE SOUSSAN


Hello! I’m Stephane Soussan, known to many as Souss, an Art Director with a deep passion for graphic design, visual storytelling, and craftsmanship.

With more than 20 years of experience in advertising agencies, I’ve designed and produced film, print, digital, and integrated campaigns for international brands. I’ve developed visual identities, shaped creative concepts, and collaborated closely with creative, production, and multidisciplinary teams to bring ideas to life—from the first idea to the final execution.


Since January 2026, I’ve also been the co-founder of Studio Nueve, a physical space in Paris built around football culture and its connections with design, photography, fashion, and contemporary culture. Studio Nueve brings together three complementary activities: a coffee shop; a curated retail and cultural space dedicated to football shirts, photography, books, and other objects; and a design studio working with brands on branding, creative direction, design, and marketing strategy.

Through Studio Nueve, I’m exploring football not only as a sport, but as a powerful cultural and creative territory. It’s a space where my different interests and areas of expertise come together—design, branding, culture, storytelling, strategy, and craftsmanship.

XP

Co-founder & CD at Studio Nueve
ECD at Sid Lee Paris / 2021 . 2024
CD at Sid Lee Paris / 2015 . 2021
AD senior at Sid Lee Paris / 2010 . 2015
AD at DDB Paris / 2005 . 2010
AD at Rapp Collins / 2002 . 2005
AD at Tribal DDB / 2000 . 2002
AD at DDB Interactive / 1999 . 2000