Studio Nueve
Visual identity
For Studio Nueve, I developed a visual identity rooted in football culture while deliberately moving away from traditional sports branding codes. The oval frame subtly references football badges and shirt patches, while the custom “Nueve” lettering brings a more contemporary, editorial, and cultural dimension to the identity. Bold shapes, cuts, and negative spaces create a sense of movement and rhythm, reflecting the energy of the game. The result is a flexible identity positioned between football, fashion, photography, publishing, and design.
There is speed. And there is tempo.Effort. And movement.The game plan. And intuition.There are those who follow the patterns.And those who reinvent them on instinct.Those who fill the space.And those who redraw it.It’s not about dominating the game, but elevating it.
NUEVE was born from this passion.From a football often criticized, as if it were better before.Yet it has never been more inspiring — on the pitch, and far beyond.NUEVE speaks of flair, instinct, inspiration, emotion.The spirit of the 9.The one who reads the game without forcing it.The one who chooses the right move, at the right moment.
NUEVE is a celebration of the game.And of everything it inspires, generation after generation.A living, open culture overflowing with creativity.NUEVE captures this creative energy and transforms it into productsand experiences that resonate.NUEVE is the promise of an alternative football experience.The first physical space in Greater Paris dedicated to modern football culture.
A place to talk football through the lens of other passions:Design, music, art, entertainment, fashion.Created to elevate those who uplift football culture,To shine a light on the projects that define our time,And imagine the ones that will continue inspiring the football communitytomorrow.
