20 YEARS OF GREATNESS
Context:
2018 is the year that Roger Federer is celebrating his 20th year as a professional player, a milestone Moët & Chandon decided to celebrate with a special-edition bottle.
Idea:
Create a special packaging featuring a grand vintage bottled the year the tennis star entered the world of professional tennis, 1998. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket.
20 magnum bottles were produced, one of each size for each year of Federer’s career. The special edition bottles were sold at 20,000 euros apiece with benefits going to the Roger Federer foundation.