In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game. More than just a film, the brand loudly expresses its new positioning –Football. But French.– and proves this through passionate supporters, football wizardry and epic music. A new direction for the league, clubs, players, and supporters, this is the adopted positioning of the championship for the coming year.

Rather than settling for just another film of football tricks, the league puts all its technical prowess into action, challenging the old English cliché of the "Farmers League" and showing us what Ligue 1 is really all about. And while it may start with a fish & chip dinner, the French odyssey that follows show our cynical British protagonist, Willy, how much he needs to learn about Ligue 1.